Nokia Lumia 800 tops marketshare, but what about app usage?

It feels like it was just yesterday that we ran the story nearly Nokia stealing the pinnacle-spot with regards to Windows Phone market-share.

Analytic firms often throw effectually numbers, and for the most part nosotros just believe them. This does of grade brand sense, as any reputable firm would much rather keep a good name, than make up random numbers. But it's always skilful to see bodily data bankroll upwards what they tell us. Enter: app statistics!

So I thought at present would exist a good time to checkout the usage of my apps on a device level. My first app was published just half dozen months ago, so obviously that is the furthest back I can see.

In the image below I have rounded up the total device usage over the apps since the starting time of their lives upward until today. Although at that place are no numbers on the graphs, the height of each device's blue bar represents how many unique users that app has had over the alloted fourth dimension. Information technology makes sense that the older the app, the lower the Lumia'southward position will be (because users of those devices have had less time to use apps). The only app that varies from this is Metro Wall, just I cannot effigy out why. It could exist that information technology is featured in the 'App Highlights' app that comes pre-installed, just then again, Tweet This Vocal is mentioned there most of the time too.

So without farther ado, I bring to you (yes, that may have been an Eminem quote):

But far more of import than the higher up, is whether recent stats show that the Lumia's position has gotten better. Then the next set of graphs are taken from the fourth dimension betwixt 24'th December 2022 and 24'th February 2022. Not just is this a two calendar month stretch, it as well seemed plumbing fixtures as it starts simply before Christmas day, when a lot of people are getting shiny new toys.

Simply like in the first image, the xanthous stars show the Lumia'southward positions. But in the above picture we can also see the change in position (marked by a faded star). And then in every unmarried app (except Project Mosaic for some reason) the Lumias (whether information technology be the 800 or 710) are the most used phones for the last ii months.

Nokia have been doing an amazing job at marketing their new devices, and it really is paying off. And the people that are buying these phones are well-nigh definitely using them.

Other manufacturers seriously need to take note of what Nokia is doing. In just a few months they have cemented themselves as the number one seller, and although they practice take skilful devices, I think with a footling effort the other manufacturers could go proficient results too. It's nice to run across the money Nokia is putting into marketing translating into sales. Maybe, just perchance, others will consider doing some actual advert i twenty-four hour period also.

What do you, our readers, recollect? Are Nokia's devices but far superior to annihilation else on the market place, or are they gaining traction so fast because of their marketing? Or is information technology a mixture?

You tin can download these apps hither. And the in-app data is from Localytics.

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Source: https://www.windowscentral.com/nokia-lumia-800-tops-marketshare-what-about-app-usage

Posted by: campbellsplad1984.blogspot.com

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